Happier Marketing, Sales, & Service Automation with Zapier [Interview]
Okay folks, let’s cover 1st base before we hit a homerun. You may have looked at the title of this post and thought to yourself, what is Zapier?
What Is Zapier?
Zapier lets you connect the web apps you are already using, to make it easy to automate those tedious tasks we all hate doing.
Before Zapier you hade two choices:
- You could wait for a third-party app developer to offer the integrations you needed.
- You could hire an expensive freelance programmer to build a custom software solution for you.
Now you can simply do it yourself with Zapier, and then get back to the work that matters most to your business.
Watch their promo video to learn more …
In this interview, we talk with Wade Foster from Zapier about marketing, sales, & customer service automation. We also talk about how you can use Zapier with your HubSpot account to be more productive and efficient. Have you ever wanted to be able to just do less at work? One of the main themes that kept coming back to the top of the conversation was the way automation will, if used properly, save you a ton of time.
When should a business be using automation?
Anytime you find yourself copying and pasting from one platform to another then you should think to yourself …
“Hey self, (Do you usually talk to yourself?) I could have a program like Zapier do this for me.”
Another example is if you are copying word docs into emails for your drip campaigns that are hooked to your Outlook calendar, you should consider automation.
How can I start leveraging automation for my company?
Wade talks about a ton of other ways you can use and leverage automation.
Three main business areas we talk about using automation are:
- Customer Service
We also talk about some marketing elements that help with your automation:
- Lead Generation
- List Segmentation
- Realtime Notifications
So if you want to work smarter vs harder, watch the video below and get happier.