Why your “Why” Matters in Inbound Marketing – Interview with Tiffany Sauder
Quick question for you: do you just do marketing tactically or do you follow a marketing strategy? This is not a trick question but rather an honest query I often think of as I watch companies move into this new world of Inbound Marketing.
In today’s interview I talk to Tiffany Sauder, the President of Element Three, about one single word: “WHY”. Never fear, as this will not turn into some Abbott and Costello skit. However, it may just be what you need to watch to totally transform yourself, your company and the marketing strategy you use moving forward.
Tiffany and I talk about Simon Sinek, the way he started the “WHY” movement, how it is crucial to any smart company’s marketing strategy and so much more. I also share with the TSL viewers a video that compliments what Tiffany and I talk about. It was the What’s More Important: Inbound Tactics or Inbound Strategy? – an interview with Eric Keiles from Square 2 Marketing.
So, if you’re tired of spinning your wheels on tactics and want to dig deeper into strategy, watch this interview with Tiffany and ask yourself, what is my “WHY“?