Question & Answer Webinars for the Middle of Your Sales Funnel [Interview]
Problem With Your Sales Funnel
During this interview, we talk about how most companies have their top of the funnel offers covered. They use white-papers, e-books, or checklists to get prospects to convert into leads. We then journey down to the bottom of the sales funnel and talk about how software demos and assessments take a person from sales qualified lead into an actual customer.
What about the middle of the sales funnel? Should it be a leap of faith?
That, folks, is where most of our interview stays. You see, a major point of pain for many companies is to bridge the gap between top and bottom of the funnel offers. What fits in the middle? What do we need the middle of the funnel offers to accomplish?
Question & Answer Webinars Middle Of the Funnel Goals
The goals of your middle of the funnel offers should be “building” goals. You should be building:
How do you accomplish this? Chris shares with us how a Question & Answer webinar can accomplish all of the above goals. These Ask-Me-Anything webinars allow you to have real conversations with real people. They make it possible to add value minus the sales pitch. All of this makes you different from all of your competition.
Watch the interview and learn what platforms you can use to create your own Question & Answer webinar. See what else this style of webinar does for you and your prospects.
Grab your cowboy hat and boots and get ready to ride through the cloudy gap of your sales funnel.
Here is a link to the Evernote tool Chris talked about: Presentation Tool