Review of Privy Intelligent Pop-Ups with Ben Jabbawy: One Last Tool 2.8
George Thomas: Hey, ladies and gentlemen. It’s George B. Thomas. You know it, One Last Tool once again with a great tool that might be a right fit for your business. I cannot wait. I’m super excited. We’re going to get sort of nerdy but sort of cool and sort of everything else that you need to understand for this tool. Hey, Ben, why don’t we just cut to the chase, no fluff here, and why don’t you tell people who you are, what you do and who you do it for?
Ben Jabbawy: Awesome, so I’m Ben Jabbawy and I’m the founder of a company called Privy.com. We’ve got a suite of on-site customer acquisition tools that help you target, design and deploy any sort of opt-in form that you’re going to need to increase your subscriber base. We’ve got about 100,000 marketers around the world now that are using our suite of tools and growing quickly.
George Thomas: Let’s go 50,000-foot view because you kind of mentioned some nerdy terms in there, and most marketers will understand what you just said but I always like to give it just the overarching, like what is Privy and maybe you can break down into layman’s terms what that means for the consumer that might be using this tool.
What is Privy?
Ben Jabbawy: Absolutely, so as a website owner, business owner, you’re working as hard as you can to drive traffic, high-quality traffic to your site. The truth is, the sad truth is that about 98% of the people who visit your site are going to leave without making a purchase. The Privy platform is centered around that idea of how do you present the right form, lead capture form or offer or content download to those visitors based on what you know about them or what we can help detect about them so that you can try to build more of a relationship with the folks who would have normally left your site.
George Thomas: Yeah, and One Last Tool viewers and listeners, I want to pause before we get too deep in this because you heard pop-ups, you heard slide-ins, you heard lead conversion and you might be sitting there thinking, “Nah, I don’t like pop-ups.” I used to be the same way. I used to hate pop-ups, until we put them on our website and we saw a 400% increase in conversions, then guess what? I love pop ups except for when I was viewing somebody else’s website, so there may be a reason that you need to do this. Now Ben, what I want to do is I want to dive a layer deeper into this onion if you will, that is Privy for this episode and really talk about, and this could be on the back end or this can be on the front end as a consumer would see it on the website or it could be both, totally leaving this up to you, but we want to know or let the viewers know and listeners know like how does Privy actually work?
How does Privy actually work?
Ben Jabbawy: Sure, sure. Let’s take it from the website visitor view, and then we can take it from the business owner view. If I’m interested in red sweaters and I start Googling around for red sweaters, maybe I’ll land on a small e-commerce site that sells sweaters, t-shirts et cetera. When I land there, as I browse around, I may be confused or I may not have found what I wanted and then I’m going to move my mouse to leave the site and if that website is using Privy, they could detect that I came through a search for red sweaters and they could actually present me with, it could be a pop up, it could be a slide in or any sort of form with an offer for a red sweater.
Think about taking pop-ups or any of these forms to the next level, where you’re actually really personalizing the content within them based on that visitor. That’s what Privy’s all about.
George Thomas: Okay, so I have to just double check to see if my mind was blown, like I think it just was. Typically with pop-ups, what you can do is you can say, “Hey, I’ve got this offer and I want to show it on all of my pages, or I’ve got this offer and I want to show it on specific pages.”, but what I think Ben that I just heard you say is that if somebody actually typed into Google “video marketing” and they came to then my website and I knew that that’s what had got them there, that I could show a video marketing pop up, but if that same person had searched previously to that for something like red sweaters and I happen to sell red sweaters, then that would be the pop-up that I could serve up for them. Did I just hear that right?
Ben Jabbawy: Yes you did. One of the things that we really focus on is the targeting, and most opt-in form companies out there, they do give you as you said the ability to target by page. We take things a lot further, and our focus is really not just on what happens to that visitor as they’re looking at your site, like what page they’re on but the referral path. Did they come from Google? Did they come from Facebook? Is this their first visit? Is it their 10th visit? Did they actually have a product in their shopping cart right now? Which product? How much money? There’s a whole bunch of behavioral attributes that we can pick up for you in a very easy to use way. I don’t want to scare anyone off. That’s part of the value but how do you kind of match one or two really popular customer journeys with very relevant offer or pop up or full form, that’s kind of the process that Privy is simplifying for our users.
George Thomas: Now, my mind is blown, officially mind blown, and what I will say too and I want to just kind of tie this all together for the listeners, viewers, either or, I don’t care, guys you should be paying attention right now. The reason that I’m actually interviewing Privy is because they now have a HubSpot integration, and I was like, “Oh, this is kind of cool. HubSpot integration. We have a large HubSpot audience. This might make sense for not only to talk about on the HubCast but to talk about an interview on One Last Tool.” I’m thinking of all the data points and segmented lists and all the ways that I could make Privy and HubSpot just be incredibly awesome together, and folks, I may need a moment. I may need a moment, but let’s continue on with the interview, Ben, because here’s what we want to find out and I think I know the answer but I want you to answer this. When we talk about Privy and all that we can now awesomely do with it, who is it really best fit for?
Who is a good fit for Privy?
Ben Jabbawy: Yeah, so our focus is really around small and midsized businesses. About half of our users are the business owner, so you’re providing your service or your product, you manage the website and you’re also doing the marketing. I totally feel you. We wear a lot of hats here and I’ve been in that position. That’s about half of our users and we offer different tiers so we can get to that later, but the Privy platform is designed to be self-service so it’s super simple to install, to deploy, to design and to satisfy the most common use cases for the small business owner.
We also do serve midsized businesses as well, where there’s maybe a team of one or two or three folks on the marketing team and they’re interested in some of the more advanced targeting options, customized designs and sequencing pop-ups based on a series of connected user stories.
George Thomas: Dang, dang, dang, this interview just keeps getting better. Okay, so Ben, we meet, we happen to be going into an elevator together. You have seven floors to explain to me the next question, so it can’t be too long but it can be semi long. What problem do you tell me, as we take this wonderful ride up to the seventh floor that Privy actually solves for my business?
What major problems does Privy solve?
Ben Jabbawy: Yeah, it’s one, right? Everyone knows how valuable email is to the marketing channel, right? Yet if you look at the growth of your lead list, day over day, week over week, month over month, whatever it is, for the most part, it’s stagnant. It’s incredibly hard to grow your list in a meaningful way. That’s really the opportunity that we see. That’s the problem that we’re trying to solve is how you get someone who for years has had an email list of 100 people to put the tools in their hands to grow the list within the year to 500, 1,000, whatever that may be.
George Thomas: Yeah, and Ben I’m kind of, this might be off the beaten path a little bit because we’re talking about a list in general, but I’m curious to the functionality if in Privy, because I can serve up these different pop-ups or slide-ins depending on how they were searching and their intent, searcher intent, is it possible too, instead of me just looking at well, I’m going to go from 100 to 1,000, that I’m going to go from 100 to 1,000 but I’m going to have a segmented list of video marketing, a segmented list for content distribution, I like bananas list. I don’t know, the different lists. Talk to me about that a little bit.
Ben Jabbawy: That’s exactly right. The whole impetus behind our integration with HubSpot and some of the other ESPs that were, and CRMs were integrated with is exactly that. Because you’re able to identify and target different types of users on your site, we want to be able to pass that data and information over to your email system or your lead management system so that you can follow up with them with the same level of personalization. That’s exactly what we do, so whether you’re using HubSpot or someone else, within any form you’re designing and targeting in Privy, you’re also able to pass them over to different lists, different follow-up campaigns, different tags, different sequences, whatever it is, so that the right leads are moving to the right groups or segments and then receiving the right follow-ups. That’s the whole idea. Over the last five years, we’ve seen all this amazing automation come up once you have the lead. That’s about personalization and drip marketing, but that whole experience before you capture that lead is basically like an embedded form on your blog.
George Thomas: Love it, love it. This next question, it’s usually where the guest might get a little uneasy. It’s the one that the One Last Tool community loves to find out though, because when you start to talk about tools and they get awesome and you’re like, “Man, this is some incredible functionality.”, you realize at a fundamental level that there’s a potential to drain your wallet, which is frustrating. With that said, Ben, Privy, how much does it cost?
How much does Privy cost?
$1 million per month per website. No, that’s a great question and I think one of the reasons that we’re scaling so quickly is that we offer what’s described as a freemium model. We understand that for the majority of our users, they just need the most simple version of our tool, and so we actually have a free plan. It’s not a free trial. We call it the always free plan that gives you all the different triggers that you need and the different display types to design amazing opt-in forms and immediately increase your conversion rates. If you need more targeting, some of the advanced targeting features that we’ve discussed here or if you need us to facilitate coupon codes or different things that show up after the user submits their form, or if you need a B testing to test different colors, those are the types of sophisticated features that we reserve on our premium plans and the unique thing about Privy is that all of our plans are based on features. They’re flat monthly as opposed to based on the number of contacts or the number of visitors.
The thinking there is that we want you as a marketer to understand that we’re going to fit into any budget and you’ll be able to easily track the ROI, because for most of our users, our plans are priced so low, that even the paid ones, that if they close one deal a month or if they get 10 new leads a month, the ROI is quite high.
George Thomas: All right, One Last Tool viewers and listeners, there’s a couple of things I need to unpack in that segment. First of all, an always free plan, I’m like that’s just ridiculous, always free. The other thing that I heard, there’s two things I heard that should really have made your ears perk up in that section is, well there’s many but two that I want to pull out. One is the term AB testing. The fact that you could serve up pop-ups and realize which one is the winner, the one that is getting the most conversions that you can move forward with and then also the usage of coupon codes in the whole pop up plan and strategy, those are some things that many of you that are listening to this probably need to think about. Let’s think about that for a second. All right, so the next couple of questions, Ben, they’re us playing volleyball, interview volleyball.
I’m going to ask the first question, which is literally me setting up the ball so when I ask the second question, you’ll be able to spike it. With that said, that said, Privy, you talked about what it does, but what are the possible competitors to Privy?
Who are Privy’s major competitors?
Ben Jabbawy: There’s a handful of players in the space and we all know each other. It’s very friendly. It’s a big opportunity. The first one that comes to mind is Sumo, SumoMe. They’ve got a series of tools, including some of list growth tools for small businesses as well. The others that come to mind are let’s see, MailMunch, I don’t know if you have heard of MailMunch, and there’s a handful of others like that. I think in terms of how we differentiate, we differentiate in a few different ways. One, users on the always free plan get the benefit of all of our integrations, so there’s a trend in the list growth category in some of our competitors to reserve the ability to sink to HubSpot as an example, for paid accounts. Our philosophy is that we understand that you’re working with a handful of systems already. We want to fit into that even for our free users. That’s very important to us.
The other is customer support. Whereas most of your technology vendors, whether they’re free or paid, you send in, you submit a ticket, you might hear from them in 24 hours, we offer live chat even to our free users and our response times are less than 15 minutes. For free users, especially during the onboarding process, you’re about to launch your campaign, you’ve got questions. This is my website. I’m nervous about a pop-up. You just want to talk to a human. We’re there for you. That is something that we very rarely see with any one of our competitors but certainly even technology vendors in general. If you think about your typical customer support interaction with a technology vendor, it can be really frustrating, in fact like maddening or infuriating, right?
We actually focus on customer support as one of the core tenets of the offering that we have.
George Thomas: People, that’s a set and a spike, slam to the ground and points. Here’s the thing, Ben, I’ve done some traveling on the interwebs and there’s something I’ve kind of figured out. There’s people who get it. They’re just tech savvy. They just get it, and then there’s those people that well, not so much. I’m curious to what problems a new user might run into when they start using Privy and what you guys have maybe put in place to help get over that speed hump as they get started.
What are common problems that a Privy user might run into?
Ben Jabbawy: Yeah, that’s a great question. If you rewind to about a year ago, a lot of our users were asking us, “Hey, what’s the best practice? Should I trigger the pop up at 10 seconds? On exit intent? After they scroll, how should I design and format my pop up?” What we found was that as we were scaling across our user base, we’re collecting millions of data points. A lot of the new users were kind of getting lost in terms of what that first campaign is, and what we said was nah, it’s completely unacceptable. We want to make sure that when someone downloads Privy on to their site, that instantly, they’re live with what we would consider the best of breed campaign that doesn’t have any sort of like coupon attached to it, so your most basic join our email list campaign is designed nicely to fit with any site and it leverages the triggers using the best practices that we see in terms of optimizing conversion rate.
Typically, it’s about where you even start. What’s the first campaign? We’re absolutely just solving that for you with the first campaign that’s pre-baked into your site. We find that time to seeing the value is huge in terms of winning successful users for our platform, so we shrink that time to value to pretty much the moment you download our plugin.
George Thomas: Yeah, One Last Tool viewers, you should probably rewind that because that’s some amazing stuff. Ben, I want to thank you for taking time to do this interview. It has been awesome. It feels like we just got started but there’s a ton of great nuggets in there. If people want to reach out to you or if they want to learn more about Privy, get involved, get the free account or get a paid one, where do you want to send the One Last Tool viewers next?
Where can we learn more about Privy?
Ben Jabbawy: Yeah, I think everyone should check out our website, privy.com. That’s P-R-I-V-Y, and there’s a ton of content there. There’s also some of the resources around opt-in rates and conversions and what they can expect, whether they’re using Privy or others, so if you’re not ready, no worries. Certainly, if you want to reach me, I’m just firstname.lastname@example.org, and I’m from time to time also one of the customer support reps so you might find me on live chat.
George Thomas: That’s how we do it here folks in One Last Tool, no fuss, no mess, just great tools that you can use for business. Until next time, folks. Go out into the world and do great business.
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