We’re All Media Companies: 7 Steps to Creating a World-Class Digital Culture within Your Organization
The digital buyer of today has changed business as we know it. And with such rapid change, many organizations are being left behind. In this powerful keynote, Marcus Sheridan will show seven proven steps to turning a traditional organization into a true media powerhouse. Using examples in the B2B and B2C space, you will see how real companies, just like yours, are not just embracing the digital age, but dominating their industry because of it– ultimately building their brand, business, and bottom line in the process.
The Digital Consumer: How today’s Buyer has changed
and what your business must do about it.
More than any other time in the last 100 years, the buyer of today has made a dramatic shift in the way they make purchasing decisions. Unfortunately, many companies haven’t adapted to this shift and are ill prepared for the continual evolution of this “digital consumer.” In this talk, Marcus Sheridan brings clarity to the way buyers have changed and exactly what companies must do to not only align themselves with this shift in buyer patterns, but take advantage of the digital age as well.
If you like to be engaged, challenged, and moved—You’ll love this keynote with Marcus Sheridan!
A Culture of Content Marketing: How to take Your Organization
to the Next Level of Content
Content Marketing may be all the rage these days, but that doesn’t mean companies actually understand, embrace it, and ultimately have success with it. In this talk, Marcus Sheridan brings his incredible perspective on the subject of content marketing, helping listeners understand not just what it is, how to do it, and why they need to do it—but more importantly—how they can create a true “culture” of content marketing that is built to last and gets dramatic results.
How to Become the Wikipedia of Your Industry to Build
Your Brand, Business, and Bottom Line
With the information age in full swing, companies can no longer expect their Sales Team to do all the communication, teaching, and trust building during the sales process. With today’s digital consumer, the entire key to gaining their trust early on is by becoming their go-to source for helpful information. The businesses and brands that can do this better than anyone in their space can, literally, becoming the Wikipedia of their industry and ultimately gain an incredible amount of market-share in the process.
The Future of Sales and Marketing: How to Eliminate Silos
and Get Incredible Results
For years, businesses and brands have been able to get by with a massive silo effect existing between sales and marketing departments. But today, times have changed, and because marketing teams have such a significant impact on the buying process, companies MUST do whatever it takes to eliminate these silos and leverage both departments to engage today’s digital consumer and get the results their looking for. In this talk, Marcus Sheridan shows exactly how other companies, in diverse industries, have managed to eliminate these silos, ultimately having a major impact on the company brand, business, and bottom line.
Content Marketing 101: Understanding the What, How, and Why
of this Timeless Yet Novel Marketing Approach
Content Marketing has been the talk of the marketing world these last few years, but unfortunately, many businesses and brands are going about it the wrong way and not achieving the results they desperately seek. In this talk, Marcus Sheridan magically breaks down not only the what, how, and why of Content Marketing, but also shows how companies that started off doing it the “wrong way” were able to right the ship and ultimately achieve the incredible results they were looking for.