Mad Marketing #26: Why It’s Time for Sales and Marketing to Merge
Well it’s that time again folks! In this episode of the Mad Marketing Podcast, we go off script a bit this week to discuss something that has been on my mind for quite some time now–the problem of silos in most organizations when it comes to sales and marketing departments. To help with the discussion, I invited my friend and author of Same-Side Selling, Ian Altman, to share the Mad Marketing floor. For those of you that don’t know Ian, he (along with Joey Coleman) is my partner with the Remarkable Growth Experience and is one of the best speakers and presenters I’ve ever heard on the subject of sales. As always, don’t hesitate to leave your thoughts below and thanks so much for being a part of the Mad Marketing community!