That’s just the way it goes.
And when it comes to veteran sales professionals, this could not be any more true.
Fact is, despite the overwhelming reality of the digital age and the way consumer buying patterns have changed, many sales pros want to resist.
They want to push back.
And they want to hold on to “what was.”
That’s why, if organizations and sales teams are going to be successful in 2016 and beyond, they must accept a simple truth:
Consumers don’t care.
They don’t care if you (the Sales Pro) like technology.
They don’t care if you like social media.
They don’t care how your daddy did it.
They don’t care if you’re comfortable on video or not.
They don’t care if you want to be a part of the Marketing Department or not.
They don’t care if you’re comfortable speaking in front of an audience or not.
They don’t care if your management team or organization leaders are with the times or not.
The list goes on and on, but you get the point.
Consumers care about themselves. They care about how *they* want to learn, buy, shop, and communicate.
The Sales professionals that embrace this reality the quickest will have the greatest success going forward.
Those that don’t will inevitably be left behind.
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