Why “I’m not a Computer Guy” is the Lamest Excuse in the World for Business Owners

‘I didn’t grow up around computers.’ ‘ Electronics just aren’t my thing.’ ‘ This dog is way too old to learn that computer stuff.’ As you may have guessed, these are just a few of the statements I’ve heard recently upon discussing with business owners their web marketing and internet strategies. In fact, I’ve heard…

27 CommentsBlogging, Motivational/Inspirational, Personal Branding, Small Biz Tips, Small Business Marketing, Website Design/Ideas

5 Reasons You Should ALWAYS Talk about Product Pricing and Costs on Your Company Website

I don’t get it. Seriously, what is the deal with small business websites and their fear of talking about the one thing that makes every transaction a reality? Yes, you guessed it, that ‘one thing’ is MONEY. Yep, the last I looked, if consumers and customers don’t have money, they have a tough time buying…

39 CommentsConsumer Education, Retail Selling, Sales Professional, Small Biz Tips, Small Business Marketing, Website Design/Ideas

The Law of Compound Information in Marketing: Timing is Everything

I was speaking to a client a couple of days ago who, up to this point as a business owner, has basically done squat as a content marketer. In other words, he has no blog, he has done no video, and just isn’t currently thinking like a consumer. Notwithstanding these shortcomings though, this guy has…

17 CommentsBlogging, Consumer Education, Motivational/Inspirational, Personal Branding, Sales Professional, Small Biz Tips, Small Business Marketing, Website Design/Ideas, YouTube and Video Marketing

The 8 Major Mistakes of ‘New and Improved’ Website Redesigns

Since returning from my conference in Vegas last week I have been very pleased to receive multiple emails from business owners who are stoked to embrace proper web marketing and finally bring their business up to speed with the information age. At the same time though, a large portion of these businesses owners are getting…

12 CommentsBlogging, Consumer Education, Lead Generation, Small Biz Tips, Small Business Marketing, Website Design/Ideas, YouTube and Video Marketing

How to Create Rocking Web Relationships that Sell!: A Video Post from The Sales Lion

Does your website create rocking relationships with clients? Seriously….If it doesn’t, and it’s B-O-R-I-N-G like most of your competitors, then all it takes is a few simple additions and tweaks to instill personality and a face into your company’s brand. In this video, which is one of likely many to show in the coming weeks,…

12 CommentsMotivational/Inspirational, Personal Branding, Small Business Marketing, Website Design/Ideas, YouTube and Video Marketing

Pareto’s Law and Marketing in the 21st Century: Are You the 80 or the 20?

As most of you know, I was in Vegas this week teaching business owners in the pool and spa industry about sales and marketing. The experience was a rewarding one and some great relationships were built with other tremendous people over these last few days. Notwithstanding, I want to discuss a very interesting experience I…

11 CommentsBlogging, Consumer Education, HubSpot Articles, Motivational/Inspirational, Personal Branding, Small Biz Tips, Small Business Marketing, Speaking/Presenting, Website Design/Ideas

7 Major Mistakes Pizza Hut Is Making On Their Million-Dollar Website

I found myself ordering a pizza online this past weekend from Pizza Hut and considering I can’t seem to look at a website these days without noticing the good, the bad, and the ugly, a few things about this multi-million dollar company’s website really surprised me. Due to the fact that Pizza Hut has been…

25 CommentsBlogging, Consumer Education, Lead Generation, Personal Branding, Small Biz Tips, Small Business Marketing, Website Design/Ideas