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The Hubcast 101: Free Shirts, Conversion Rate Optimization, & HubSpot Training Day
Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.
This episode of the Hubcast is brought to you by our awesome sponsor The Seventh Sense.
Hubcast listeners are now able to signup to get the weekly show notes in their inbox at thesaleslion.com/hubcast
HubSpot Training Day
Register by this Friday 7/15 to save money on the “HubSpot Tuesday Training Day” sessions for just $499 each—a savings of $200.
FREE Hubcast Shirts
Want to sport a Hubcast t-shirt to #Inbound16? Email email@example.com with the words “free shirt”along with your mailing address and shirt size, and we’ll send a Hubcast t-shirt right to your door. Unfortunately, the “direct to your door” offer is for US listeners only :(. But that doesn’t mean our international friends can’t still get a free Hubcast t-shirt. If you are one of our international listeners simply email “free shirt” along with your shirt size, and write “will pick up at Inbound16.” And we’ll get you hooked up too.
Make sure when you are at #Inbound16 you use our special Snapchat Hubcast geo filter.
On the 101st episode of the Hubcast, we feel it is fitting to talk about consistency. We discuss how you can be consistent as we take a look at:
- This podcast
- Creating content
- Continuing education
- Micro-steps to achieve your goals
Do you look back at goals we have achieved? Without the Hubcast, would George be an Inbound Speaker this year? … I think not. Maybe. Who knows?
What Is CRO – Conversion Rate Optimization & Why is it important?
Check out this supporting article: HubSpot Article
Traffic to Lead Conversion Rate
Last week we scratched the surface on traffic to lead conversion with Andrew from DoInbound about top of the funnel & conversion rates. I wanted to dig deeper into this topic, so I chatted with Bob Ruffolo from Impact brand & Design this week to continue the conversation.
Make sure you are making small changes month over month to make a monster impact in your business.
Some items to help with this:
- Clean up your blog
- Bring CTAs to the front
- Test, Test, Test
Check out the HubSpot Blog Template that Bob & I talked about in the #OneThing interview.
How do you know what to optimize? You can do a ton of research or just go to Impact’s workshop.
If you have a #OneThing you would like to share with the community, just let us know.
HubSpot Wish List
Make Social Inbox and Scheduling a Sales or CRM Feature for Sales Pros
It’s a simple idea, but sales-only users should be able to access the social tools. There is no good way to allow a salesperson access to the Social Inbox and Social Scheduler with out giving them the keys to the kingdom on a company social account.
Please allow for a sales user to set up their own integrations for both social inbox and social scheduling.
A possible value add to this would be for each salesperson to allow/disallow the company to schedule updates on their personal profiles. Think about the time it takes a marketing manager to hunt down all the sales people to add their social accounts, and then many wont give them any benefit of using the tools because it allows too much access or adds too much “tool complexity” for the sales pros who need to be out there creating relationships and “social selling”.
HubSpot Tweets of the Week
— Stephanie Casstevens (@stephcasstevens) July 11, 2016
— Alex Crumb (@Alex_Crumb) July 12, 2016
Question Of The Week
If our company is using WordPress what technology should I use for pop-ups, slide-outs, & banners?
- LeadIn – No Native HubSpot integration?
This episode of the Hubcast has been brought to you by our awesome sponsor The Seventh Sense.
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