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The Hubcast 82: Your Business & SnapChat, HubSpot CRM, & Inbound 2016
Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.
The Hubcast community will be staying at the Aloft Hotel while in Boston.
Come join us for the fun.
Great Inbound 2016 news: you can now Pre-Register for break-out sessions.
SnapChat conversation: Is Snapchat right for your business?
Marcus Sheridan & George B Thomas riff on the ins and out of Snapchat for your business. This conversation was sparked off by a great HubSpot blog article last week.
Why or why not… is Snapchat a good fit for your business?
HubSpot Agency Spotlight
Spotlight: Stratus Interactive
Leader: CEO & CHIEF CREATOR/THINKER – KYMBERLY ROBINSON
Why: Two HubSpot Impact Awards, Nice Swag section of their site, Love the homepage graphics, “GET MORE CUSTOMERS, A BETTER PIPELINE, & REPEATABLE ROI.“
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Create Multiple Deal Pipelines in HubSpot CRM
Not all Sales cycles within an organization are created equal. In companies that offer several products, operate in multiple countries, across verticals, or simply have distinct funnels (e.g. new customer vs. Upsell), sales teams need the flexibility to track unique sales processes in different ways.
With today’s update, HubSpot CRM now provides that flexibility, allowing sales teams to create multiple Deal pipelines. This enables them to work more efficiently, and to customize their processes around the unique needs of their buyers.
How it works
Within HubSpot CRM, navigate to Settings => Deals, and scroll down to the section for Editing Deal Stages. Click Manage Pipelines, and you’ll see a new link to Add Pipeline. Once you’ve added your new pipeline, you can create and customize your deal stages to align with the unique features of the sales process.
When you head back to your Deal dashboard, the title of your pipeline will now be a dropdown, enabling you to select any of your newly-created pipelines.
Ready to get started? Create a new deal pipeline for your sales team now.
Are you not currently using HubSpot’s free CRM? Learn more about it here.
HubSpot Wish List
Webinar lead scoring with custom date filters
With a GoToWebinar integration, we should have more control over lead scoring. With every other lead scoring data point we can add a more refined filter by date.
For example, if someone has looked at a product page within the past 60 days, we give them more points as opposed to someone who has looked at a product page at any point in time.
Let’s have that option for webinars as well. A lead is hotter if they have attended a webinar recently, as opposed to if they had attended a webinar, say, a year ago.
Cool HubSpot Tweets
— Nick Peterson (@NickPeterson08) December 23, 2015
— Andy De La Garza (@Andyydelagarza_) February 10, 2016
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HubSpot Question of the Week
When is it time to pull the trigger on HubSpot?
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