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The Hubcast 89: Inbound Sales Certification, Google AdWords, & Local SEO
Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.
#HubSpotParty #ITISHERE – Inbound Sales Certification
The Inbound Sales Certification is made up of five classes that you can watch on demand and at your own pace. To help you master the Inbound Sales topic, each class includes worksheets and additional resources that dig further into the topic and practice what you’ve learned.
In order to get the most out of this HubSpot sales certification, HubSpot recommends that you download the study guide and watch all the classes in order.
Seriously, do not skip around.
After watching the classes, go earn your official Inbound Sales Certification badge and certificate. Your new certification will be valid for 13 months from the month you passed the test.
The Inbound Sales Certification Classes
Introduction to Inbound Sales
Understanding Buyer Context
If you still have questions? You can read more about The HubSpot Inbound Sales Certification here.
HubSpot Agency Spotlight
Agency: Fat Guy Media
Founder: Tom Jacoberger
- Great Menu
- Creative design & branding
- Awesome Our Work page
- First Gold partner shout out
[Now Live] HubSpot – Google AdWords Integration
As of earlier this week, HubSpot’s Google AdWords integration is live and available to all customers via the Ads Add-on.
The Ads Add-On connects directly to your AdWords account through OAuth, allowing HubSpot to edit AdWords campaigns and pull in ads data to combine with HubSpot data. This magical combination of data gives you the ability to automatically track ad conversions. It also shows you the ROI of ads down to the keyword, as well as which ad clicks turn into customers.
Who gets it:
Customers who have purchased the $100 Add-On, or are in a free 14-day trial, will see Ads as a new option in the Reporting drop down.
It takes time and effort to get good at ads and even then you have to spend a lot time measuring and analyzing results to get the most from them. The Ads Add-On makes ads easy by helping you avoid common mistakes and presenting only the data you need to make better decisions. With the tool, you can use this data to start doing more of what works, and less of what doesn’t, allowing you to drive better results at a lower cost.
Webinar information for Google Ads/ HubSpot Add-on – For HubSpot partners
To mark the release of the new Google Adwords add-on for HubSpot, HubSpot is holding a special webinar for all HubSpot Partners to help you get up to speed on this exciting new integration!
Join HubSpot for a deep dive into how to use, sell and service with the Google Adwords add-on for HubSpot. In this hour long webinar, you’ll also learn how to incorporate ads into your existing inbound retainers and what campaigns and clients are a good fit for paid ads.
HubSpot Wish List
Movable Elements in HubSpot Interface – Rob Sommers
I’d like to be able to move the different elements around in the HubSpot interface. For example, I’d really like Recent Drafts to be at the top of the Email dashboard.
What parts of the HubSpot interface would you love to customize?
HubSpot Tweets of the Week
— ThomasNet RPM (@ThomasNetRPM) March 28, 2016
— DoInbound (@DoInbound) April 5, 2016
HubSpot Question of the Week
Hey Marcus & George,
We have this annoying competitor who has popped up out of nowhere and stolen the #1 spot for each major city we operate in, including our hometown!
I need some SEO help. Do you have any recommendations?
- Specificity of the city & state
- Test the word number count – use of Portland Oregon on page
- Leverage the power of sub-heads with keyword phrase
Listen to old Hubcast episodes
Where else can you find the Hubcast Podcast?
Latest posts by George Thomas (see all)
- Hubcast 161: The Last Episode Of The Sales Lion Hubcast - January 5, 2018