Video Marketing: How To Upgrade Your Office Studio & Video Equipment
Imagine if you could have the best marketing videos in your industry.
How good would your life be?
If you could have video content that your entire sales team could use to close sales faster.
Wow, relish in that thought for a quick second.
But, right now, here you are. Without any videos for your sales team to use. Or at least ones that are as professional as you would like them to be.
But, it doesn’t have to be this way.
What went wrong? Is it equipment, budget, the know how to complete the task? Last week I wrote an article on setting up a video marketing office studio on a beginner budget. If you are at the start of your journey, I believe that article will help you get going.
Today, however, I want to focus in on more sophisticated video equipment.
There is a way you can start accelerating your video marketing abilities and production level. And, it’s not too hard to do for yourself. All of the answers you need are right here in this article. To get them, you just need to read on.
Video Marketing: Upgrade Your Camera
Just a heads up, in this section, I am not sharing pro production cameras.
The cameras I will cover here are considered prosumer cameras.
You might be asking yourself, what is a prosumer camera?
Usually, it is a smaller camera at a lower cost that still supplies great quality. It is one step above consumer cameras and is usually $900 or less while prosumer cameras start at around $1,200 and go up from there.
Prosumer cameras are more affordable in my opinion. I also believe are that most marketers will be able to create awesome videos for their marketing and sales efforts with any of the prosumer cameras listed here.
Let’s start with the video camera we use here at The Sales Lion.
Prosumer Camera: Canon XA10
The canon XA10 was easy to get started with. There are enough buttons to get creative but not enough to get lost.
We have used it outside, inside, and even do infinite white backgrounds with our Canon XA10.
I could keep going on and on but, I think Julie Babcock from Videomaker.com probably says it best.
In the pro world of videography it’s hard to take anything this small too seriously. However, the XA10 is larger than life in terms of features, usability, and quality imaging. There’s no denying it; the Canon XA10 is quite possibly the smallest professional camcorder to ever come through our doors. In a world where pro cams are distinguished by their larger form factors and multitude of exterior buttons, it quickly became obvious the XA10 does not play by the same rules. Read the rest of the review on Videomaker.com
I also like this video review done by Rob Rives from B & H. He is reviewing it as if it just came out since it is an older video. However, the information shared about the Canon XA10 is super relevant.
- 1/3″ CMOS Sensor
- Native 1920 x 1080
- 24Mbps AVCHD Recording
- 60i, PF30, PF24, Native 24p
- 64GB Internal Flash Drive
- 10x HD Zoom Lens
- Dual SD Memory Card Slots
- 3.5″ Touch Panel LCD Screen
- Dual XLR Inputs w/Detachable Handle
- Waveform Monitor, Peaking, Zebra 70/100%
Cost of Canon XA10: $1,299.00
Prosumer Camera: Panasonic AG-AC30
To be 100% transparent, I have not used this video camera. However, a quick look at the product highlights and a couple reads on some review sites and it made the grade.
Before you get too deep into the Panasonic AG-AC30, take a minute or so to check out their cool video promo.
If you own the popular prosumer camera and are eager to upgrade it, or if you’re just looking for a camcorder that gives you great value for money, you won’t go wrong with choosing the Panasonic AG-AC30. This new camcorder might be classified as “entry-level”, but it’s actually packed full of features that both amateurs and professional videographers will appreciate. Read more about the Panasonic AG-AC30 on EPFilms.tv
- HD Camcorder with Built-In LED Light
- 1/3.1″ BSI MOS Sensor
- 1920 x 1080 Up to 59,94p
- 20x Optical Zoom Lens
- 5-Axis Hybrid O.I.S.
- Individual Focus, Zoom & Iris Lens Rings
- 0.24″ EVF / 3″ LCD Touch Screen
- FHD Up to 120 FPS
- Records MP4, MOV, AVCHD to SDXC Cards
- Dual SDXC Card Slots
Cost of Panasonic AG-AC30: $1,449.00
Prosumer Camera: Sony HXR-NX100
For the Sony HXR-NX100 I decided it might be best to just share a very comprehensive video review. They cover about every feature and button that the Sony HXR-NX100 has to offer.
Enjoy the video and the smooth accent as well.
- Single 1″ Exmor R CMOS Sensor
- 1920×1080 up to 60p
- Sony G Lens with 12x Optical Zoom
- 24x Clear Image Zoom, 48x Digital Zoom
- Discrete Manual Focus, Zoom, Iris Rings
- XAVC S, AVCHD 2.0, DV Recording Codecs
- Create & Share Picture Profiles
- Slow and Quick Motion Function
- Dual SD Memory Card Slots
- 2 x 3-Pin XLR Audio Inputs
Cost of Sony HXR-NX100: $1,699.00
No matter what camera you pick from the list above, you will be shooting marketing videos at a super high quality.
Let’s keep moving forward on our upgrade journey.
Video Marketing: Upgrade Your Editing Software
In this section, I am going to be talking about the video editors that are at a pro grade level. The cost is a bit higher than the editors we talked about in our setting up a video marketing office studio on a beginner budget article. They also have a steeper learning curve but we will talk about that in a bit.
The good thing about these video editors is once you have them, there is not really another upgrade needed.
You will continually need to upgrade your ability inside of them but that is a good thing.
We should always be learning something fresh, new, and exciting.
With that said, I am going to start with the editing software that we use here at The Sales Lion to produce our videos.
Video Editors: Adobe Premiere Pro
With the Adobe Premiere Pro video editing software, you can edit virtually any type of media in its native format and create professional productions with brilliant color for your marketing and sales videos.
Premiere Pro is part of the Creative Cloud, which means you can access all your creative elements right inside the app and quickly put an idea into production. Also, with Adobe CreativeSync, everything is connected acrossed your desktop and mobile apps.
Now that is slick!
Adobe even has a “Getting started with Premiere” page that is pretty dang awesome.
There are a ton of tutorials to help you get started quickly.
Video Editors: Adobe After Effects
The industry-standard animation and creative compositing app lets you design and deliver professional motion graphics and visual effects for film, TV, video, and web.
You can create editable 3D elements, bring 2D characters to life, collaborate on shared sequences or compositions across After Effects, Adobe Premiere Pro and so much more.
If you are using Premiere & After Effects together for your sales & marketing videos, the sky’s the limit.
Video Editors: Final Cut Pro X
Again, in an effort to be 100% transparent, I do not use Final Cut pro. However, it looks pretty cool. Here is a video showing a ton of recent upgrades.
Here is what Apple has to say about it.
Final Cut Pro 10.3 debuts a powerful collection of new features for professional editors. A strikingly low-profile interface maximizes work space on any display. The new Magnetic Timeline 2 advances even further beyond traditional, track-based editing with automatic color coding and flexible layouts based on roles. The latest Final Cut Pro release also takes full advantage of the new MacBook Pro with support for the Touch Bar and wide color workflows.
Video Editors: Learning as You Edit
Many of you may be looking at these editing systems thinking I have no clue how to do that.
Not too long ago, I was in the same boat. I knew I wanted to create videos and I wanted to learn how to edit but had never done it before.
The best thing to do is learn as you go.
I will share with you several areas on the internet that helped me push through the video editing learning curve.
Just go out, shoot some footage and start poking around Premiere Pro to see what you can do. When you get stuck, hit search, learn and then continue editing.
Video Marketing: Upgrade Your Lights, Mics, & More
Light it Up
If you want to upgrade your lighting from what we suggested in our past article, just go with this 3 point light kit by Ikan the iLED312-v2 3-Point Light Kit.
This is one of the lighting kits we use at The Sales lion to create our videos. It works great for lighting the subject. They are also awesome for fill light or backdrop light when needed.
My favorite feature is portability. They have a plugin or battery operated option.
Special Note: They are not powerful enough to do infinite white backgrounds.
- 3,200-5,600 Variable Color
- 3x iLED312-v2 Lights, Power Adapters
- 3x Compact Light Stands
- 6x L-Type DV Batteries
- 3x Dual Battery Chargers
- 3x Diffusion Filters
- 3x Heavy Duty Shoe Mounts
- Kit Bag
Cost of the ikan iLED312-v2 3-Point Light Kit: $1,199.00
Video Marketing: Mic Check Please
Here at The Sales Lion we actually use several different microphone setups. Patrick has his favorite and I have mine. Both lapel mics are great quality and easy to understand and use.
Before we get into the actual mics, you should know that both of us use an off-camera recorder to capture sound. It just gives us a better quality sound file this way.
The recording device we use is the Zoom H4n.
- Adjustable Stereo X/Y Microphone
- Can Record 4 Tracks Simultaneously
- 2 x XLR / 1/4″ Combination Input Jacks
- 3.5mm Line Input with 2.5V Plug-In Power
- AD/DA Conversion up to 24-Bit / 96 kHz
- Accessory Pack with USB Cable
- Attenuator Cable
- AC Adapter
- Splitter Cable
- Hairy Windscreen
Cost of the Zoom H4n: $239.98
Now, on to the actual mics we use.
First up to bat is the Sony UWP-D11. This mic set is very portable, works for long distances, and even has automatic channel searching.
It comes with a mounting bracket that connects right to most cameras.
- UTX-B03 Bodypack Transmitter
- URX-P03 Portable True Diversity Receiver
- ECM-V1BMP Electret Condenser Lavalier
- Digital Companding Circuitry
- Selectable Mic/Line Input
- USB Charging and Power
- Tone Squelch Suppression Circuitry
- Automatic Channel Scanning
- Infrared Synchronization
- Simultaneous Multi-Channel Operation
Cost of the Sony UWP-D11: $529.99
Next in our mic lineup is the Sennheiser ew 112-p G3 lapel mic.
Patrick says he likes the Sennheiser ew 112-p G3 because it is easy to set up using the easy setup feature. It scans for the best frequency available and you can sync it to your receiver. The cord is durable and not worried about it wearing out. Also gives you enough cord for all types. Small and compact.
- EK 100 G3 Camera-Mountable Receiver
- SK 100 G3 Bodypack Transmitter
- ME 2 Clip-On Lavalier Mic
- 1680 Tunable Frequencies Across 42 MHz
- Auto Frequency Scan Finds Open Bands
- 3 Level Squelch To Block Interference
- 20 Banks With 12 Channel Presets Each
- Compander For Clearer Sound
- Auto-Lock Prevents Accidental Adjustment
Cost of the Sennheiser ew 112-p G3: $629.95
Last but no least is our handy dandy shotgun mic the Sennheiser ME66/K6 Condenser Shotgun Microphone.
This mic is great when you are shooting on the move or are focusing on more than one subject. You may get more background noise with the shotgun mic vs the lapel mics but it does a great job when you need the additional audio flexibility.
- ME66 Short Shotgun Mic Capsule
- K6 Powering Module
- DUSM-1 Universal Shock Mount
- Universal Microphone Pistol Grip
- KE-89CC Aluminum Telescoping Boom Pole
- 2 x Premium Microphone Cables
- Includes Boompole Bag
- WSS-2018 Windshield for Shotgun Mic
- 4-Pack AA Alkaline Batteries
Cost of the Sennheiser ME66/K6 Condenser Shotgun Microphone: $789.50
An additional piece of equipment you may want to purchase to go along with your shotgun mic is the Auray ABP-47B Aluminum Telescoping Boom Pole.
- Integrated Coiled XLR Cable
- Bottom 3-pin XLR Connection
- 4 Sections Adjustable From 2 to 7′
- Sturdy Lightweight Aluminum
- Smooth Telescoping
- Ergonomic Twist Locks
- Anti-Twist Alignment
Cost of the Auray ABP-47B Aluminum Telescoping Boom: $159.95
Video Marketing: Upgrade Your Backgrounds & Locations
The next thing you can do to upgrade your video production level is to pay attention to the background and locations you are shooting with.
First,m let’s talk about the home office studio. Take a look at the first video example here.
In that video, you see a purple room with nothing on the walls. Nothing exciting or engaging about it.
Let’s take a look at the upgraded version of the office studio now by watching this video.
Now that is a background. Nice bright color, engaging pictures on the wall, computer screen moving slowly.
Also, did you notice the better lighting and better video quality?
Now that’s an upgrade.
The next thing you can do, if you have the Impact Background System Kit that we mentioned in our getting started article, is start using the green screen.
This will allow you to put different backgrounds still and video style behind you. It will also allow you to play with doing things like a slight blur on the background and in editor lighting effects to help separate your subject from the background.
Pro Note: You will need some powerful lighting to put onto that green screen. No shadows allowed.
Last but not least, go outside and get creative. Check out this video we created for our YouTube learning channel.
We traveled to uptown Charlotte and found a great park bench with a nice background to create a simple yet effective video.
That’s a rap folks.
Use the tips and tricks in this article and go achieve those amazing sales and marketing videos you have been wanting to create.
If you have any questions, please feel free to let us know in the comments section or hit me up on Twitter @GeorgeBThomas.