Start Creating Impressive Video Content That Gets Results.
Perform a Self-Guided Assessment to See Where You Stand With Video Content!
Educate Yourself On The Video Marketing Essentials
Not quite sure where you need to start? Get a free consultation with The Sales Lion team to figure out which options might be best for your company.
Want some self-help in the meantime?
Check out some of our most popular articles & videos on Video Marketing:
Book A Video Workshop For Your Company
A video production workshop consists of three separate modules to get your team up to speed on professional video production techniques. This including a crash course on getting started, the vital steps in pre-production, and developing skills behind the camera.
Why have a Video Production Workshop?
While outsourced videos can often look and sound amazing, you’re at the mercy of the company’s interpretation of what it believes your message to be. In short, you lose a bit of creative control over the process.
Furthermore, to have a one-minute video produced by a production company can run you anywhere from a few hundred to a few thousand dollars. Just take a look at this videography pricing survey by SmartShoot.
Learning how to create this content in-house is not only cheaper but more effective. Over time your creative process can be refined and improved.
A video content workshop will help your team, including your subject matter experts, develop their on-camera skills. Also, this workshop will assist your team in concepting captivating videos and making videos that get results.
Why have a Video Content Workshop?
Not everyone has been to film school for marketers. Visual content has many similarities to written content, but there are also many differences.
Simply creating an engaging message is important, but what’s equally as important is the way you deliver it. If you’re too timid, viewers might not take you seriously. If you’re too intense, viewers might feel upset. This workshop helps bring out the inner communicator we all have within us. Your staff will learn what makes someone likeable and effective in a film, and how to do it themselves with confidence.
This “all-inclusive” video marketing workshop combines all of the essentials to start creating engaging video content that will get the results you need.
- Getting Started with Video Marketing
- Planning Effective Video Content
- Crafting An Engaging Message
- Pre-Production Process
- On-Camera Etiquette
- Post Production Tips, Tricks, and Hacks
- Test drive different camera models and corresponding equipment
- On-site assistance with your first set of videos
Beyond the lights, camera, and action there are a number of additional steps in the process. Publishing best practices, Video SEO, distributing through social media, and using live video are all additional elements to consider.
Through ongoing training, you’ll have the opportunity to add a member of The Sales Lion team to YOUR team. They bring their expertise, a training curriculum, and a helping hand to help guide you on your journey with video.
What we have found is many companies make mistakes that hinder success and momentum such as:
- Not understanding Video SEO
- Improperly sharing their videos
- Not understanding the viewer experience
- Not having realistic goals
- Expecting success as “going viral”
What’s included with ongoing training?
Learn from our team the more extensive parts of creating effective videos. We’ll teach you how to use Video hosting platforms to achieve your marketing goals, how to read the Social Media landscape and make your videos work for you, as well as continually assessing your videos and offering expert feedback and consulting.
- Reviewing Video Editorial Calendar
- Assisting with Pre-production
- Reviewing Video Content and offering feedback
- Assistance with reviewing insights and metrics
Additional Training Curriculum: