3 Amazing Ways Content Marketing Can Change You, Your Company, and Your Life
There is a movement afoot in businesses around the globe folks. And frankly, this is a movement that excites me more than anything I’ve seen in a long, long time—and it’s going to change the world of business as we know it.
Looking Within for Change
More and more, younger employees of companies all over the world are taking it upon themselves to introduce the power of content and inbound marketing to their CEOs and managers. Because the idea of social media, blogging, etc is so much more prevalent with the ‘younger generation’ (not always though), these 20 and 30 somethings are doing their best to convince their bosses that there is a better way of marketing than the methods that have been used over and over again for the past 50 years.
It is because of this movement that the #1 question I get from readers, other than how to build a blogging community, comes from those persons looking for the proper manner in which to introduce this new way of marketing to their boss/CEO. Such was the case about 8 months ago when I talked to a young man named Jason. (For the sake of privacy, I’m going to leave off his last name and company info.) After talking with him about this issue many months ago, I received the following letter (word for word) from him this past week. Please read it, as its simple lessons are as profound as anything I’ve ever written on this blog.
I’m super busy today, but I was thinking about you. First off…THANK YOU!!! We spoke in the fall about Hubspot. Your case study was really important to us signing up for Hubspot. It sold my boss in 15 minutes. We also spoke on the phone for 15 minutes or so and you convinced me that smart people in a blue collar industry can dominate online with the help of Hubspot and a lot of hard work.
Hubspot has been amazing for us. We signed up in October 2010
We had 300 visitors in November. We had 14,000 in April. Our business has basically changed overnight. My boss is AMAZED. We’ve had to hire new people, buy new truck and machines, etc. Its been a crazy season. I also got promoted to Vice President.
I just looked at your pool website with my SEOMOZ tools. It was showing like 1100 root domain links, which is amazing!!!! I want help with Hubspot. I trust you.
I am starting a new website for our sister company, <name hidden> Nursery.
Reach out when you can… Thanks!
As you might imagine, emails like this get me fired up. What’s even better, is that I’m starting to get them a lot. The simple fact is inbound marketing works. Content can change a business forever. And those businesses willing to embrace change will likely dominate their niche because of the antiquated methodologies of their competitors.
But beyond the benefits of content/inbound marketing itself, I was reminded of 3 powerful lessons with this experience:
1. Content Can Change Companies Forever: Just by getting on Hubspot and embracing inbound marketing, this company’s website went from 0 to 60 in a matter of no time (or ‘overnight’ as Jason said it). Seriously, going from 300 visits a month to 14k is astonishing, but such is the power of blogging (content) for small business when done right.
2. Content Only Needs One Believer: Granted, it’s not always easy to convince one’s boss of the merits of SM and content marketing. But nothing happens without the first initial effort. Simply because one man in this company had the guts to put it out there and approach ‘the boss’, every other employee in that company will now be able to feed their families easier and much needed jobs will be given to those persons who have likely been unemployed and struggling to get by for months. If that’s not motivating, I don’t know what is.
3. Content Leads to Promotions: How do you go from ‘fresh out of college’ to ‘Company Vice President’? As Seth Godin would say, you become a heretic. You push the envelope. You challenge the status quo. This is exactly what Jason did in his industry and now his entire life has changed.
Hey Boss, Call Me
For those of you reading this who have a boss with his or her head in the sand, that won’t embrace content marketing and social media, do them a favor and have them read this article. Then, if they’re still not convinced, put them on the phone with me. (No, I’m not kidding) It’s time your business was ushered into the information age—before it’s too late.
So as we go about our week my fellow readers, what say ye that we follow the example of Jason? Let’s push the status quo. Let’s challenge our bosses (or ourselves ) to reach new heights of excellence within our company. And more than anything, let’s all be a part of what might be the most important business movement in the history of the world.
If you’re an employee of a company, what are you doing to ensure your boss/CEO embraces content marketing/SM and therefore stays on the cutting edge? If you’ve already embraced inbound marketing, what have been the benefits for your company? As always, I’d love to hear your thoughts and have some great discussion below.
Oh, and one other thing before you leave. If you’re looking to be moved and inspired today, I’d ask you to consider reading Ingrid’s (from NittyGriddy blog) guest post on Troy Claus’ Entrepreneur Series. It is easily one of the best reads I’ve come across in some time, and I can promise you that the powerful prose alone will be well worth the trip over……
Have a wonderful week everyone. 🙂