Why Your Website Must Have a “Who We Are Not A Good Fit For” Section
Every company/brand website loves to say why their product/service/brand/etc. are great.
They (hopefully) love to talk about all the problems they solve and who they serve.
All of this is good, but the problem is that it doesn’t completely align with basic human psychology.
Simple: Telling someone why you may not be a good fit for them versus explaining the dozens of reasons why you are causes them to immediately see you differently.
They now see you as someone that recognizes you’re not ideal for everyone.
They also see you and your brand as someone who is willing to be frank, honest, and ultimately have their best interest at heart.
To help you understand this further, check out the recent “Who We’re Not a Good Fit For” video we created here at The Sales Lion.
By shifting the way we discuss our service offerings, you can see for yourself why it’s so much more effective than the traditional “We are awesome and here is why.”
So again, give the video a look. Consider ways you could inject this type of content into your business.
By so doing you’ll immediately set yourself apart from the competition and stand out much more with those potential customers whose trust is so imperative to your business.
Latest posts by Marcus Sheridan (see all)
- Using Video to Improve SEO and Inbound Marketing in 2017 - August 23, 2017