Why We Need To Quit Going to Marketing Conferences If The Sales Team Isn’t Also Attending
As HubSpot announced their partner hotels this morning for their massive Inbound Conference coming up in November, I couldn’t help but cringe a little.
Simple: Because I couldn’t help but wonder how many of these rooms for Inbound will actually have members from their Sales Team, and not just those from Marketing.
If this year is like the previous decade, thousands of marketers will go to these conferences and excitedly gather dozens of effective ideas and strategies to implement in their business—only to be essentially ignored by the Sales Team when they return back to the office the following week.
It’s a crying shame.
But it’s not like the conferences aren’t trying to fix this issue.
Inbound now calls itself a “Sales and Marketing” conference—clearly offering sessions for both sides of the aisle.
Content Marketing World has made huge strides in this area as well, with an entire track in 2016 (I’ll be giving a workshop and two presentations in this track) dedicated to Sales Teams.
Yet, notwithstanding this effort, organizations are still sending out token amounts of marketing folks while whiffing on an incredible opportunity to *truly* eliminate silos and bring these critical departments together.
This is why, in my opinion, it’s time for these companies to quit doing it the way they have always been doing it and put their money where their mouth is.
If they want to create a culture where Sales and Marketing are on the same team, they should be attending the same events (at least the major ones that clearly have crossover).
They should be staying in the same hotels.
They should be listening to the same speakers.
And they should be learning together.
Nothing galvanizes a team like getting away from the business while having a powerful educational experience.
So enough of the clichés.
Enough of the talk.
Either we get our Sales Teams on board with all this digital stuff or we don’t attend them at all.
After all, as the old saying goes, if we’re going to do something, isn’t it worth doing it right??
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